From the opening scene to the closing credits this commercial evokes all types of emotions. In this very entertaining and humorous commercial both genders are evident. The commercial then covers all facets of the family. Of course the boy as Vader, but it is obvious a young girl is present due to the pink room and doll. The traditional rolls of mother and father appear to be present as, mom is there to make a sandwich for the boy as dad arrives home from work. The genders interact as expected right down to the reluctant dog even playing his part to complete the family.
An interesting aspect to this commercial is the use of Darth Vader from Star Wars which has been around for decades. Through remakes and enhanced technology it seems Star Wars has not lost its popularity. As long as the imagination of people can be reignited Darth Vader will still be a movie icon for another thirty years. It may very well be that when little Vader in this commercial is an adult he’ll get to laugh at some child playing the part in the future.
When considering the undertone of the basic story and this family dynamic, try to see the overall picture. Watch as the parents allow young Vader to act out his quest to “use the force”. One might make the argument that he is finding his own way in the world and with the force comes his independence. May the Force be with you.
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